Yesterday evening saw me with a bunch of balloons at Aldgate East...for the launch of something or other that Brolly Investment Business is involved in. I figure balloons are the way forward when seeking publicity. The original (or virgin) balloon boy, Richard Branson, garnered huge column inches for his repeated crashes.
However, in true Branson style our original plan went badly wrong. We overdid the helium on the bunch that Fab Jobsworth was holding and a strong gust of wind sent him soaring towards Canada. All attempts to get the rescue services involved floundered as people thought we were just copying the balloon boy hoax. The police seemed to think that Fab would emerge later in the BUBB attic. Fab - do send us a postcard from the Niagara Falls if you make it.
Our launch event was at a splendid canape making social enterprise "Beyond the Pale". Their manifesto says it all: "We believe getting together to munch posh food while chewing the fat of the world's problems is great." It's a philosophy we rather believe in at BUBB.
So like the balloons taking off over East London our stomachs are overinflated and full of gas.