There are lots of bloggers around these days and I would be the last one to be negative about the power of blogging to get your message across. But sometimes I read stuff that makes my blood boil. Hypocritical, lazy with facts, misinformed. Don't people realise that is my USP?
And sometimes these people get blog posts published by the Guardian, if you please, which display a complete misunderstanding of brolly sector issues/disagree with what I say (delete as appropriate). For example, social entrepreneur wunderkind Pan Butz recently had the affront to have a pop at Umbrellabuilders. His piece was riddled with all sorts of wild assertions and he smells as well.
No doubt he will leave a detailed critique of my blog post in the comments below, where he pulls me up for my usual faults of being economical with any truth that does not fit my agenda, making kneejerk reactions to statements people write without reading them properly, being a hypocrite, and once again letting my position as chair of Umbrellabuilders cloud my judgement when people have the audacity to criticise it. Doesn't he know that I can now hide behind a rather convenient new "independent" (the rumours that it was secretly funded by Umbrellabuilders are libellous. Or they would be if they were false) report that said we were ace and had done exactly what we had been told to by the government even if the long-term impact of our business model is still unproven.
This report is the real deal because everyone knows that when it comes to credibility Sheffield Hallam Independent Total Evaluation (SHITE) is the Daddy. It is after all where St Nick of Clegg is MP so suck on that, Butz.