Yes it's true; we have no idea what impact we have!

Every so often we beat ourselves off and moan over statistics about umbrellas but bemoan the lack of stats about the impact of the brolly sector. But we know we are great. You don't need so-called evidence to tell you this. In the same way that you intuitively know when criminals and murderers are guilty. You don't require actual proof, which just slows the criminal justice system down. That's it really.