We launched our interim first draft not-quite-finished initial-findings-with-no-firm-conclusions-as-yet report of BUBB's Commission on Personalisation yesterday. All attendees received their own personal copy with their name on it.
The personalisation agenda is a big opportunity for the brolly sector, especially if we all work together as one. If everyone was made to have their name emblazoned on their umbrella it would mean people could be re-united with their lost gamp much quicker if they leave it on the tube. And it would save the government a fortune on ID cards.
After that I went to a meeting with the excellent brolly sector team of Veronica Squif and Vanessa Doublechin who batter us in government by doing things like suddenly pulling the plug on the campaigning fund that people used to fund the printing of slogans on gamps. Witches. This is clearly not compliant with the terms of the Compact (a small fold-away brolly that fits in your handbag) and is something I really should be making more noise about instead of wittering on about peripheral concerns such as Lotte Shight and the bankers. But as Hubert Carrington's mob at NCVO have already taken up the baton on this one I am finding it very difficult to agree with them and work in partnership.